Hi, there, I am DMC, namely Digital Media Center of China International Publishing Group. I was born in April 2015, with the goal of telling the story of China and its people to the world using digital media. I have produced various products from three WeChat (a social network App) news accounts (BWZ News, Let‘s Video and China Key Words) and two international social media brands, China Matters and China Focus. These accounts have attracted more than 3,000,000 followers altogether. In specific, the three WeChat news accounts achieved over 80,000,000 readerships with their content on 10 mainstream Chinese content platforms. Furthermore, I have made over 1,100 video episodes, with the length of more than 5,000 minutes, and posted them in the video websites at home and abroad: Tencent, Toutiao, Bilibili, WeChat, YouTube, Facebook, to name a few. They have attracted more than 90,000,000 views. As you can see, I am quite a powerful brand in the new media world, using visual and social content to tell the story of China and its people to the world and my content could also be made in multiple languages and from multiple angles.

Over 3 million


Over 90 million

Video Views

Over 80 million


WeChat News Accounts

Digital Media Center is operating a few WeChat news accounts, including BWZ News, Let‘s Video and China Key Words. Their contents have been shared through other popular news apps, including Toutiao, NetEase and Tencent News.

BWZ News

Account Identity


What is it about?

Both bringing views on China from foreign media to readers at home and sharing opinions from Chinese side.


Account Identify


What is it about?

This account features short cartoons, documentaries and movies about Chinese characters and stories.

China Keyword

Account Identify


What is it about?

Providing translations for China’s buzz phrases or words, with easy-understanding explanations.

About Us

WeChat Account Operation

DMC has been working on news accounts that features unique opinions and perspectives, that follows latest hot topics and responds to the international concerns. We take original work as our priority.

Multilingual Videos Production

DMC is producing short videos through international social media. Our videos are characterized with visual technology, mobile ends for watching and catering to social media users by voicing for Chinese perspectives. We have a wide range of video programs, such as cartoons, documentaries, movies and talk shows.

Overseas Social Media Promotion

China Matters is designed for overseas social media users, which is the combination of website Twitter, Facebook and YouTube. These accounts post videos and pictures to tell Chinese stories and deliver Chinese perspectives.

News Products Development

We keep close eyes on new technologies in communication fields and try our best to initiate reform in communication approaches. We are devoted to developing new products, incubating new projects and expanding new channels to realize massive communication effects. In current, we have gained experience and fruits in Html 5 designing and producing, have been improving our VR products and have swooped in such new areas as cartoons, animation and emoji.